It’s All in a Name: 3 Women-led Brands That Are Making an Indelible Mark on Society
Girls truly have been running the world as the number of female entrepreneurs continue to increase. According to statistics reported by WeForum.org, women started 49% of new businesses in the US in 2021. Even in developing countries, there are between eight and ten million small and medium-sized businesses (SMBs) with female owners at the forefront of this drive to create new innovative businesses. Women continue to overcome some of the biggest challenges, including restrictions on owning property, lacking access to financial and legal resources, and discrimination.
Here are 3 women-led brands that inspire us to rise up and make our mark in the entrepreneurial world – and how you too can let your brand name speak for itself.
Women continue to overcome some of the biggest challenges, including restrictions on owning property, lacking access to financial and legal resources, and discrimination.
Digital Undivided by Kathryn Finney
Time and time again, women have been told that technology will remain a male-dominated field. Progress might be slow, but women in tech have made substantial steps forward in the industry. Among these women is Kathryn Finney, the founder and CEO of Digitalundivided.com. She has been working in the tech industry for over 20 years, and was even named one of CNN’s 10 African American Women in Tech Who are Changing the Game and a Black Enterprise Tech Innovator Under 35.
Digitalundivided.com has changed the game for the start-up community, especially for Black and Latinx women entrepreneurs. True to its name, the brand works hard to break down barriers by providing women with tools, resources, and networks needed to empower their businesses. Finney combines her passion for transforming the tech industry and her love and support for Black and POC women, which works well for her brand name.
Omsom by Vanessa and Kim Pham
Omsom is Vanessa and Kim Pham’s ode to their culture. As daughters of Vietnamese refugees who couldn’t find the taste of home in their local grocery stores, they decided to create them. The brand sells shelf-stable sauce packets filled with authentic Asian flavors and ingredients, allowing customers to create Vietnamese Lemongrass BBQ, Korean Spicy Bulgogi, and many other delicious dishes at home.
The brand name comes from the Vietnamese phrase “om sòm”, which is often used by parents to scold their noisy and rambunctious children. To the makers, it’s reminiscent of home, and perfectly describes the spirit of their brand. If you’re having trouble coming up with a name for your business, you can use BusinessNameGenerator.net to help you speed up the process. It’s also a great idea to look into other online resources for more ideas.
Proclaim by Shobha Philips
Proclaim is an inclusive lingerie line established by Shobha Philips. The company is a pioneer in the lingerie industry and has revolutionized the way women wear underwear, and the definition of “nude”. HarpersBazaar.com also names them as one of the best sustainable underwear brands to invest in, as their pieces are made from earth-conscious fabrics such as cupro, organic cotton and hemp, recycled polyester, and tencel.
As a woman of South East Asian descent, Philips wanted to create a brand that essentially ‘proclaimed’ her values. For her, the movement towards inclusivity, sustainability, and comfort is long overdue. If you, too, want to create a brand name that leaves an impact, try one that is a call to action or one that’s simple but still packs a punch. In this case, Proclaim is short and sweet – but it tells customers that the brand has a lot more to say.
For more uplifting stories, check out IridescentWomen.com.
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